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The RIA Playbook:

How Advisors Win More Wallet Share Through Holistic Planning


Clients don't think in silos. They want advice that protects, grows and distributes wealth — all under one roof. Discover the three proven ways advisors are integrating insurance into their planning process without sacrificing their business model, fiduciary standards or client relationships.

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Inside This Free Playbook, You'll Learn:

  • Why holistic planning is becoming the new standard of care
  • How insurance can strengthen retirement income, asset protection and legacy planning strategies
  • The biggest misconceptions keeping advisors from addressing insurance needs
  • Three practical paths to add insurance solutions to your practice — whether you're hands-on, hands-off or somewhere in between
  • How leading registered investment advisers (RIAs) and investment advisor representatives (IARs) are using strategic partnerships to deliver more value without adding complexity 

Learn how advisors are bridging the gap between wealth management and insurance planning to better serve clients and grow their businesses.

Rethinking Insurance: The RIA Playbook

This Playbook Is Designed For:

Independent RIAs and IARs

Looking to deliver more comprehensive planning while maintaining a fiduciary-first approach.

Annuity and Insurance Producers

Seeking stronger support, expanded capabilities and new opportunities for growth.

Fee-Based Advisors

Who know clients need insurance solutions but aren't interested in becoming insurance specialists.

SMS Financial Solutions

Why Download?

The firms that can combine wealth management, retirement income planning and risk management will be best positioned to deepen client relationships, improve outcomes and capture a greater share of household assets.

The question isn't whether clients need insurance planning.

It's how you'll deliver it.

Download the playbook and discover the path that fits your practice.