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If Your IMO Isn’t Driving Growth, It’s Time to See What Better Looks Like

Access 75+ carriers with top contracts and payouts

CRM and quoting tools built for active producers, not beginners

Proven and done-for-you marketing programs

Supporting independent agents nationwide for more than 40 years

Ready to Explore a Better IMO?

Thinking About Switching Your IMO?

It usually starts when frustrations like these begin to add up:

  • Unresponsive when you need them most
  • Promises made during recruiting that aren’t always kept
  • Marketing that doesn’t actually produce results
  • Lack of support in adapting to new market realities

Stop feeling frustrated. When you see what the best IMO in the business offers, you'll breathe a sigh of relief. 

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What You Get When You Partner With Senior Market Sales

Everything here is designed to help you grow, not just maintain your current book.

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Health & Wealth Solutions

Offer more complete retirement solutions with the support to deliver them confidently.

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Business Development

Build a stronger, more scalable book, not just maintain what you already have.

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Marketing

Work with a marketing team that knows your business and supports your book's growth.

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Technology

Use tools that help you quote faster, stay organized, and close more business.

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Agent Support

Get engaged with your dedicated marketing team for hands-on support with contracting, cases, and lead generation.

4.8 Google Rating

4.8 Customer Rating Based on Google Reviews 

Updated April 2026

They always have the time for you. They’re a pleasure to work with, responsive, personable and hardworking.
Tim, SMS Agent

Having a partnership with SMS allows us to focus on what we do.
David, SMS Agent

It's like having an entire powerhouse at my fingertips.
Susan, SMS Agent

SMS has been there to help us overcome any obstacle.
Heather, SMS Agent

Switching Is Easier Than You Think

The process is simple. Here’s what to expect:

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Confidential discovery call

Talk through your current IMO setup, growth goals, and where you need stronger support.
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Compare fit before you make a move

We’ll help you evaluate whether SMS is the right partner for your book.
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Review product and contract opportunities

Explore the carriers, tools, and support available to help you compete.
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Move forward with guided onboarding

If you decide to work with SMS, our team helps you through the official onboarding process.
SMS Employees

Access the Carriers You Need to Compete

Offer more options and stay competitive with the carriers your clients expect.

Allianz logo
American Equity
Annexus logo
Athene logo
Americo logo
Corebridge logo
Fidelity Guaranty logo
Foresters Financial logo
Global Atlantic logo
Guaranty Income Life Insurance Company
John Hancock logo
Lincoln Financial Group logo
MassMutual logo
Mutual of Omaha logo
Nassau logo
National Life Group logo
Nationwide logo
North American logo
OneAmerica logo
Pacific Life logo
Securian Financial Logo
Transamerica logo

View our full carrier list

How SMS Stacks Up Against Other IMOs

What Actually Matters Senior Market Sales Typical IMO
All-in-one platform
MySMS
Multiple logins
Marketing team
Dedicated to your businesses
Limited or external
CRM + automation
Built-in
Limited or external
Multi-product offering
Annuities, Life, LTC, DI, and more
Limited offering
Marketing + leads
Seminar and/or workshop-based
Purchase leads from vendors
Back-office support
Full support team
Limited
Medicare referral program
Medicare BackOffice®
Maybe
Advanced life case design
Integrated
Limited
Business growth & strategy
SMS 360™ Process
Limited
Industry-leading training
Roadshows, webinars, online, in-person
Limited

See Why This Advisor Feels at Home With SMS

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